“Flex-Power's active ingredients are loaded into liposomes, microscopic capsules that, when rubbed into the skin, can penetrate deeper and quicker than conventional creams. Athletes say its more effective, longer-lasting and odorless."

“Vioxx Taken Out of Locker Rooms”

“(Mike) Saunders (New York Knicks trainer) said the recall of Vioxx will simply mean that trainers will seek other alternatives, including using other anti-inflammatories as well as perhaps use more ice when treating their athletes. Saunders also said that topical sports creams, such as Flexall and Flex-Power, might be used more.”

“Flex-Power Revels over Vioxx’s fate”

“With Merck & Co. pulling its arthritis drug Vioxx off the market, Flex-Power can't help but gloat a bit. The 4-year-old Berkeley company makes a rub-on, odorless cream that relieves temporary and minor pain associated with arthritis, scrapes, bruises, sprains and simple back-ache.”