about_us product testimonial tv media buy now
   
 
 
 
 
Black Enterprise

“Extraordinary Products in a Growing Market ”

“Entrepreneurs Rasheen Smith and Bejan Esmaili had a million-dollar idea that began brewing in the late '90s. At the time, reports of traumatic renal complications suffered by such NBA all-stars as Sean Elliott and Alonzo Mourning, allegedly side effects from taking oral painkillers, dominated sports headlines. Smith and Esmaili, recognizing the market's need for a pain reliever that would not need to be taken internally, developed a product that uses nanotechnology to penetrate the skin and deliver relief right at the site of aching joints and muscles."



_________________________________________________________________________________________________________

MSNBC Nanotech ArticleThe Rocky Mountain News

“Eduardo Najera's marketing appeal a slam dunk”

“A newer company in his portfolio is Flex-Power, a California-based provider of "joint and muscle pain relief cream." After investing in the company, Najera introduced its executives to his friend Carlos Slim Domit, the eldest son of the Mexican mogul."



_________________________________________________________________________________________________________

Forbes / Wolfe ArticleForbes

“Top Ten Nanotech Products”

“Recently featured on CNBC, Berkeley-based Flex-Power may give BenGay and Mineral Ice a run for their money…  Will the early guidance they received from PowerBar founder Brian Maxwell help turn this into another celebrity-endorsed success story like the George Foreman Grill?”





_________________________________________________________________________________________________________

MSNBC Nanotech ArticleMSNBC

(transcript from the CNBC segment)

“Nanotech makes big strides in life sciences”

“Flex-Power's active ingredients are loaded into liposomes, microscopic capsules that, when rubbed into the skin, can penetrate deeper and quicker than conventional creams. Athletes say its more effective, longer-lasting and odorless."
Read More >


_________________________________________________________________________________________________________

Street & Smith Sports Business Journal

“Teams, athletes help Flex-Power muscle up”

“The web site of the Berkeley company features testimonials from NBA stars like Jason Kidd, Manu Ginobili and Stephon Marbury, along with baseball hall of famer Hank Aaron and an array of NFL players that includes quarterback Jeff Garcia and San Francisco 49ers center Jeremy Newberry."


_________________________________________________________________________________________________________

ESPN ArticleESPN.com

“Vioxx Taken Out of Locker Rooms”

“(Mike) Saunders (New York Knicks trainer) said the recall of Vioxx will simply mean that trainers will seek other alternatives, including using other anti-inflammatories as well as perhaps use more ice when treating their athletes. Saunders also said that topical sports creams, such as Flexall and Flex-Power, might be used more.”
Read More >



_________________________________________________________________________________________________________

Oakland Tribune ArticleOakland Tribune

“Flex-Power Revels over Vioxx’s fate”

“With Merck & Co. pulling its arthritis drug Vioxx off the market, Flex-Power can't help but gloat a bit. The 4-year-old Berkeley company makes a rub-on, odorless cream that relieves temporary and minor pain associated with arthritis, scrapes, bruises, sprains and simple back-ache.”
Read More >




_________________________________________________________________________________________________________

Fortune Small BusinessFortune Small Business

“The Relief Cream of the Pros, Flex-Power, gets ready to go Amateur”

“It has been spotted in the Denver Broncos locker room. And those of the Boston Celtics, New York Yankees, and San Francisco 49ers. It is Flex-Power, a new joint- and muscle-pain-relief cream that has gotten into the hands (and on the bodies) of some of the biggest names in sports and entertainment, including athletes from close to 50 professional and major college basketball, football, and hockey teams.”
Read More >



_________________________________________________________________________________________________________