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The Truth About Lip Balms

Most lip balms are not doing you any favors. Once they show you what they’re really made of, you’ll want to reconsider how you’ve been treating your lips all this time.

We need to talk about your lips.

Let’s take a moment to consider how much they do. They’re on the front lines of your life every single day. When they’re not helping you communicate with the world around you, they’re bearing the brunt of the elements like sun, wind, and frost without the luxury of a protective cover-up. Unlike the rest of your skin, lips also don’t have any natural oil glands to help them when they’re in need. And for their hard work, they get in return…lip balm. That’s pretty much it. And guess what? It turns out most lip balms are actually really bad for your lips. Healthy lips aren’t just a vanity concern either. Known clinically as “cheilitis,” what we call chapped lips can in some cases be a warning sign of more serious problems or, most commonly, can lead to bleeding and swelling if left untreated. Luckily, there is a solution. But first, let’s talk about why most treatments for chapped, dry, and sore lips are more a part of the problem than the solution, and why for so long there hasn’t been an acceptable way of giving your lips the love they deserve.

Toxic Relationships.

The problem with most traditional chapped lips treatments is that they often contain ingredients that aren’t just toxic to humans, they worsen the symptoms they purport to heal. Do you know that most lip balms contain alcohol? You would think something as drying and dehydrating as alcohol would be the last thing you’d find in a lip balm - it’s so counterintuitive, in fact, that there are even conspiracy theorists who claim that companies deliberately put drying ingredients in their products to keep you obsessively using them again and again.

Regardless of your interest in donning a foil helmet and diving into that particular rabbit hole, it’s irrefutable that many top lip balms contain ingredients you should absolutely avoid putting on one of the most sensitive areas of your body. Parabens are preservatives that are commonly found in cosmetics, so it stands to reason that they show up in lip balms. Although the FDA has not formally published any link between parabens and health problems, there are ongoing studies that have linked them with, among other things, reproductive issues. You can understand why constant application to such sensitive skin is something to avoid. Camphor is an oil extracted from the camphor tree and it’s a primary ingredient in the harsh solvent turpentine - does that sound like something you want on your lips all day? And yet, many lip balms do contain camphor because it can provide a momentary “cooling” sensation, but it’s actually drying out your lips. Breathing in camphor can also irritate your throat and cause coughing and wheezing. Camphor is usually partnered with petroleum - as in petroleum jelly - that can also be harmful if it’s not refined properly, which, sadly, is often the case in the United States. Poorly refined petroleum can contain the environmental pollutant known as Polycyclic Aromatic Hydrocarbons, or PAHs. Finally, a lot of lip balms contain Phenol, Menthol, and Salicylic Acids, which also actively make your lips drier, sending you down the endless spiral of “application/reapplication” without actually doing anything to help your lips at all. And although it’s technically deemed “safe” (at least at the moment) by the FDA for use in foods and cosmetics, the chemical compound Propylene Glycol has been known to cause vomiting and even seizures (especially in children) and it’s a primary ingredient in antifreeze. Again, does this sound like something you want to wear on your face every day?

We’re not Lip Balm, We’re FlexBalm.

It’s clearly time for something new. You don’t need lip balms, you need hydrating lip moisturizer, something with ingredients that are safe, natural, and actually - get this - helpful. FlexBalm Lip Conditioner, like all Flexpower products, is designed to work with your body, supporting your skin’s health, soothing pain and irritation, and making “feeling good” be an active choice for you every day. FlexBalm Lip Conditioner is completely petroleum-free, cruelty-free, and 100% vegan. But more importantly, it is made entirely of ingredients that smooth and nourish skin, diminishing lines and flaking in the process. It invigorates your lips with hydrating vitamins and antioxidant- enriched botanicals, and protects your skin from external pollutants (instead of, you know, actually being made of those same pollutants). FlexBalm comes by its cooling sensation honestly - with natural peppermint, not drying alcohol.

In place of preservatives, harsh chemical compounds, and nausea-inducing extracts, you’ll find natural carrot seed extract (which is a natural anti-inflammatory and has even been used to heal wounds), jojoba seed oil (which has a long history of naturally treating skin irritation), and red raspberry seed oil (which is vitamin-rich, and supports healthy skin cell rejuvenation and replenishes collagen), as well as Shea Butter, Vitamin C and Vitamin E. Now, doesn’t that sound like something you want on your lips day in and day out? These natural botanicals and vitamins aren’t a cover-up or a temporary salve - they leave your lips feeling fresh and healthy and, well, happy. Because you get the best results possible, without worry over what exactly you’re putting on your lips. Reward your skin for all its hard work with ingredients that heal and protect it - and find that you can face every day with a smile.


  • Parabens

  • Camphor

  • Petroleum

  • Phenol Acid

  • Salicylic Acid

  • Menthol

  • Propylene Glycol

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