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The Birth of Flexpower

Our Beginnings

Founded by Rasheen Smith, we started out as the best kept secret in pain relief and recovery among professional athletes and trainers across the NBA, NFL, NCAA, and U.S. Olympic Teams. The NBA, NFL, NHL, MLS, NCAA, Olympics, and more have been using Flexpower since 2000 to keep their athletes performing at the highest levels.

Flexpower is a deeper warmth, almost as if your body itself is generating heat from the inside out. I think that makes a huge difference. I have had the most success with Flexpower.

Jason Pinili, PJF Performance & Pure Sweat

Physio to NBA athletes

One of the best kept secrets for pain relief.

Jason Kidd, Head Coach, Dallas Mavericks

10 Time NBA All Star

Our Origin Story

The Story of Warm Lotion

Twenty years ago, our founder Rasheen created Flexpower Warm to share a healthy, more natural pain relief solution with the high-level athletes he knew during his time in the athletic program at Cal Berkeley.

Flexpower Today

When Rasheen joined forces with Heather Vandenberghe, herself a California native, the potential behind Flexpower’s inclusive, “all activities for all people” mission became clear. Heather drew from her personal experience in luxury marketing and public safety advocacy to evolve, expand, and commit Flexpower to our mission: Everyone deserves to feel good.


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